When someone uses the phrase, "interactive video," what do they mean? The answer may surprise you.
Online video has been with us since the early 2000s. As popularized by YouTube, the ability to watch videos on demand is part of our digital culture. But what are people actually doing when they watch that inspirational clip? Press the "Play" button? Maybe adjust the volume or go to full screen view? Nod and share it on Facebook? If the player is little more than a tiny TV, then the video experience is "flat" or passive in nature (even if the video itself is interesting).Read More >>