Halloween is around the corner. In the U.S., Britain, Mexico, Ireland, and elsewhere, children are preparing to go door-to-door. They will knock and shout “trick-or-treat” in the hope of scoring a sweet haul. It’s fun—but it’s also a metaphor to learn from.
In the U.S., traditions of trick-or-treating for candy date back to the 1920s—roughly same timeframe as modern advertising. It’s really much older, dating back to 16th century Britain and Ireland, where there are plenty of tales of people singing or performing for food and drink. Today, it’s a fun excuse to get into costume and character. Trick-or-treating is a creative escape (with sweet rewards) that kids and adults look forward to every year. But let’s take a closer look.